Pro Clean Case free essay sample

Expert Clean’s proprietor has over 15 years of experience, has great notoriety in Knoxville and has set up a maintainable client base. The organization offers great assistance at extensive cost, and keeps up great connection with its past clients. Shortcomings: The Company has numerous issues in its advertising, the executives and bookkeeping frameworks. It attempts to contact clients from each section, and most likely surpassing its ability. The company’s staff has exceptionally restricted aptitudes in deals, can just move toward certain gathering of clients, and has uncertain obligation in everyday capacities. In conclusion, the organization is monetarily frail, because of poor monetary administration. This is probably going to be the issue to their higher working expense and income issue. Openings: Given the current condition, Pro Clean has certain chances to get by in Knoxville. There is clear market division, which to permits Pro Clean to stay away from direct rivalry with contenders from other key gathering. We will compose a custom exposition test on Star Clean Case or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Dangers: Pro Clean faces different contenders who offer comparable or administration at a similar cost, compromising its client base. Likewise, a change in budgetary arrangement, for example, an expansion in loan fees, can compromise the endurance of the organization, given its present money related circumstance. (See Appendix C for the SWOT investigation table) Building Core Competency From our examination in the past portions, we encourage Pro Clean to construct its center competency in two measurements: Customer Relationship in mix with an incredible cleaning administration and a high caliber. Significant: By centering and making a one of a kind relationship with its clients, Pro Clean can be considered as an important organization * Rare: Pro Clean will offer a wide scope of additional administrations and supporting instruments which aren’t offered by other cleaning organizations * In-copy: By offering inventive types of assistance, Pro Clean will appreciate an upper hand over its rivals. * Non-substitutable: Once become an individual from the client base, clients will be offered an incredible assistance and steadfastness programs. The better the connection between Pro Clean and its clients, the higher the exchanging costs will be for the clients. Worth Chain Analysis coming up next is a worth chain investigation on what exercises Pro Clean can do dependent on their center capabilities, and furthermore a portion of different exercises that they can enhance to give them a key upper hand: Primary Services: Currently, the administration nature of Pro Clean is acceptable and we feel that they can use on it, by including the hardwood floor cleaning administration and improving their booking to suit the customers’. Deals Marketing: To develop the business, Pro Clean should concentrate on advertise entrance and expanding their income stream from its current client base. Increment entrance: * Referral projects can be started by offering limits to clients who allude their neighbors. * Wilson ought to likewise exploit the on location gauge administration by compensating representatives who acquire a greater amount of such employments. Doing so should build the end rate, and increment deals. * Sales can likewise be improved by â€Å"advertising† different administrations that Pro Clean brings to the table. They can likewise get workers to inquire as to whether they need different administrations while they are nearby. * Pro Clean ought to likewise investigate the chance of venturing into the business, as it is right now an enormously underserved showcase. Increment normal client spending: * As an enormous piece of deals is gotten from individuals seeing Pro Clean’s van being driven around the area, Pro Clean can get professionals to drive the van around the local all the more regularly to build their perceivability. They can likewise concoct a greater scope of bundled administrations to strategically pitch to clients. Bolster Infrastructure: It was recognized prior that Wilson is quite feeble in dealing with the funds of the organization. Thus we suggest that he ought to redistribute this piece of the business to a bookkeeper. Furthermore, we feel that he ought to likewise move his activities back to his home office to reduce expenses. HR the board: This is a territory that addi tionally should be dealt with so as to effectively execute different plans. We feel that another staffing plan is required. We recommend that Turner ought to be re-employed as an expert for the aptitudes that he as of now has and keep Scott as the business/promoting supervisor. An itemized depiction of the new association structure can be found in informative supplement D. Vision Our point is to turn into a commonly recognized name, related with high assistance quality, in the cleaning administrations industry with 100% consumer loyalty. Statement of purpose Our central goal is to give the best cleaning administration to our clients, inside the most limited reaction time conceivable at the accommodation of our clients.

Free Essays on Why Europe Needs A Constituion

WHY EUROPE NEEDS A CONSTITUTION There is a noteworthy complexity between the desires and requests of the individuals who pushed for European unification following World War II, and the individuals who think about the continuation of this undertaking today-at any rate, a striking contrast in talk and apparent point. While the original promoters of European reconciliation didn't stop for a second to talk about the task they had as a primary concern as a ‘United States of Europe’, inspiring the case of the USA, current conversation has moved away from the model of a government state, maintaining a strategic distance from even the term ‘federation’. [1] Larry Siedentop’s late book Democracy in Europe communicates a progressively mindful mind-set: as he puts it, ‘a incredible established discussion need not include an earlier promise to federalism as the most attractive result in Europe. It might uncover that Europe is creating another political structure, something in excess of a confederation however not exactly an organization a relationship of sovereign states which pool their sway just in exceptionally confined zones to differing degrees, an affiliation which doesn't try to have the coercive capacity to act legitimately on people in the design of country states.’ [2] Does this move in atmosphere mirror a sound authenticity, conceived of a learning-procedure of more than four decades, or is it rather the indication of a disposition of aversion, if not inside and out pessimism? Siedentop comes up short when he whines of the absence of any significant or motivated protected discussion on the destiny of Europe, equipped for holding onto the creative mind of its people groups. For our circumstance today isn't practically identical to that of either the Federalists or the agents to the Assemblã ©e Nationale. Toward the finish of the eighteenth century, in Philadelphia and Paris, the Founding Fathers and the French Revolutionaries were occupied with an exceptional endeavor, without chronicled point of reference. In excess of 200 years after the fact, we are not only beneficiaries t... Free Essays on Why Europe Needs A Constituion Free Essays on Why Europe Needs A Constituion WHY EUROPE NEEDS A CONSTITUTION There is a noteworthy complexity between the desires and requests of the individuals who pushed for European unification following World War II, and the individuals who mull over the continuation of this task today-in any event, a striking distinction in talk and apparent point. While the original promoters of European reconciliation didn't stop for a second to talk about the undertaking they had at the top of the priority list as a ‘United States of Europe’, bringing out the case of the USA, current conversation has moved away from the model of a government state, maintaining a strategic distance from even the term ‘federation’. [1] Larry Siedentop’s ongoing book Democracy in Europe communicates a progressively wary mind-set: as he puts it, ‘a extraordinary protected discussion need not include an earlier promise to federalism as the most attractive result in Europe. It might uncover that Europe is imagining another political structure, somethi ng in excess of a confederation however not exactly an organization a relationship of sovereign states which pool their sway just in exceptionally confined zones to changing degrees, an affiliation which doesn't try to have the coercive capacity to act straightforwardly on people in the design of country states.’ [2] Does this move in atmosphere mirror a sound authenticity, conceived of a learning-procedure of more than four decades, or is it rather the indication of a mind-set of aversion, if not inside and out pessimism? Siedentop comes up short when he whines of the absence of any significant or propelled established discussion on the destiny of Europe, equipped for holding onto the creative mind of its people groups. For our circumstance today isn't tantamount to that of either the Federalists or the agents to the Assemblã ©e Nationale. Toward the finish of the eighteenth century, in Philadelphia and Paris, the Founding Fathers and the French Revolutionaries were occupied with an unprecedented endeavor, without recorded point of reference. In excess of 200 years after the fact, we are not just beneficiaries t...

So Your Identitys Been Stolen ... Now What

So Your Identitys Been Stolen ... Now What So Your Identitys Been Stolen Now What? So Your Identitys Been Stolen Now What?The damage caused by a stolen identity could take years to fix. Heres what you can do to limit that damage as much as possible.The bank can take your house. A pickpocket could grab your wallet. And if you don’t watch out, the witch who lives in that candy house down the street will steal your children away to turn them into gingerbread.But at least there’s one thing no one can take from you: your identity right?Unfortunately not. Identity theft is very, very real.  That’s why it’s important to know how to tell if your identity has been stolen and what to do when it has. Lucky for you, we spoke to the experts to get the answers to each of those questions! Identity theft is only growing worse.“Identity theft continues to grow due to a growing number of data breaches,” warned Justin Lavelle, Chief Communications Officer at  BeenVerified.com (@BeenVerified).“A data breach involves a company’s customers’ records being accessed in a fraudulent manner. These records often include the customer’s name, Social Security number, date of birth, home address, and driver’s license number. When large companies have a data breach, millions of customers are affected.“Online shopping is another reason why identity theft is on the rise, he continued. Shoppers who are not knowledgeable of the risks of online shopping may use their credit card or bank information to make a purchase online and compromise their personal information.Online shopping presents one of the greatest opportunities for fraud. The long-term trend shows that it will continue to grow as consumers shop more online than in person and these criminals get more sophisticated in their knowledge of compromising online data.”How do you know that your identity has been stolen?Most of the time, when something is stolen from you, you’ll know it. If your car isn’t parked in front of your house where you left it, then it was either stolen, towed, or gained a life of its own and you’re living in a Stephen King book. But if your identity was stolen,  It may not be quite  so obviousLavelle offered the following common identity theft warning signs:“Bank withdrawals have been made from your account that you didn’t authorize.You receive calls from debt collectors regarding debts that are not yours.You stop receiving your mail.Merchants will not accept your checks due to insufficient funds when you are certain you have the funds to cover your purchase.Your credit report lists accounts that you didn’t open.The IRS notifies you that you have two tax returns which were filed under your name.You are notified that a company where you have an account has had a data breach.Lavelle also warned that it might be more subtle than that with this example:“You discover a small ‘test charge’ on your credit card. A hacker will often place a small charge on your card as a test to see whether or not the charge will be accepted. Once it is accep ted, they will charge a larger amount at a later time.You may start receiving phone calls or mail soliciting you to purchase a car, take out a personal loan, or other grand expenses. These could be due to someone spending a lot of your money and often, thus making you seem like a viable prospect for these solicitors.”Now what?OK, so you’re pretty sure that your identity has been stolen in some form. What do you do now?“Depending on the nature of the identity theft issue, first steps are fixing what’s broke,” explained identity theft expert and CEO of  Safr.Me Robert Siciliano (@RobertSiciliano). “That might mean ‘New account fraud’ and contacting a creditor that appears on a credit report or contacts you for nonpayment, and informing them that you weren’t the one that opened up the account, having those lines of credit shut down, and being made whole.”Additionally, it can be worth reaching out to the credit agencies themselves.“If your identity has been stolen you want to obtain a copy of your credit report directly from Experian, TransUnion, and Equifax,” advised nationally recognized credit expert Jeanne Kelly, (@creditscoop).“You can add a freeze on your credit report for free. You can file a police report and bring the credit reports and any other accounts that funds were taken out of or charged on.”You should also reach out to the credit card companies directly, if appropriate. Steve Weisman, a  lawyer, author, and identity theft expert who writes at  Scamicide.com  (@Scamicide), suggested the following:“If your credit card was used by identity thieves, you should report the crime to your credit card issuer, have the phony charges removed, have the account closed and get a new credit card.If your name or credit was used to make fraudulent purchases, you should contact the company where the fraudulent purchase was made and inform them that the charge was fraudulent and they should remove the charge.You also should report the c rime to the police. They are unlikely to catch the criminal, but it serves as a good record for later proving your innocence of any wrongdoing.“You also should check your credit reports at each of the three major credit reporting agencies to have any faulty information removed from your credit report. The credit reporting agencies will remove fraudulent charges after they do an investigation.You should then freeze your credit reports at each of the credit reporting agencies to prevent the identity thief from using your personal information, such as your Social Security number, for future large purchases or lines of credit.Freezing your credit is the single best thing anyone can do to help prevent identity theft.”Be diligent and change your passwords.Even if you’ve taken the steps listed above, you won’t quite be out of the woods. You’ll have to be especially careful in the coming months.“Change all your passwords, your login usernames, and your email address,” urged Dr ew Kellerman, founder of Phase 2 Wealth Advisors in Gig Harbor, Washington.“If you direct your new email address to ‘pull’ mail from the old one, you don’t need to alert everyone you know about the change. Just make sure you do NOT instruct the old address forward messages to the new email. Doing so would provide a potential hacker with a portal to access your new email.Kellerman also offered some advice to make your password more secure:“Use a space. Security researchers obtained a list of 550 million passwords and found that only 0.03% used a space. A space works just like any other character in a password, but using one or more spaces increases the password’s strength.“It turns out the longer the password, the more secure. It doesn’t need to be an unrecognizable mass of letters, numbers, and symbols. It simply needs to be long. Let’s assume that one of your favorite movies is the original Star Wars. What famous line will you NEVER forget from that film? ‘May t he force be with you.’“Many sites require symbols, numbers, upper and lower-case letters. You can work these requirements into your new passwords in a consistent manner that is easy to remember. For example, always start the sentence with an upper-case letter and finish the quote with the same symbol/number combination.“Are you in the habit of writing down your passwords somewhere? Say you have an online bank account and are using ‘May the force be with you @1’ as the password. Put a memo in your smartphone or tablet that simply reads, ‘Bank: Mtfbwy@1.’ This will help trigger your memory of which password you are using with this account but will likely bewilder anyone else who gets ahold of your device.”This password advice will be useful to prevent future identity theft as well. And speaking of preventing future identity theft, we’ll have more to say on that subject soonTo learn more about protecting yourself from scammers, check out these related posts and articl es from OppLoans:Never Trust and Always Verify: How to Avoid Getting Scammed Over Email10 Common Scams: How They Work and How to Avoid ThemDating App Dangers: 7 Tips to Avoid Getting Scammed by a Fake RomanceSo Your Package Got Stolen … Now What?Do you have a question about scams and identity theft youd like us to answer?  Let us know! You can find us  on  Facebook  and  Twitter.  |  InstagramContributorsDrew Kellerman is the founder of  Phase 2 Wealth Advisors in Gig Harbor, Washington.Jeanne Kelly  (@creditscoop)  is an author, speaker, and coach who educates people to achieve a higher credit score and  understand credit reporting. #HealthyCredit is her motto.  As the founder of The Kelly Group in 2000 and the author of The 90-Day Credit Challenge, Jeanne Kelly is a nationally recognized authority on credit consulting and credit score improvement.Justin Lavelle  is a Scams Prevention Expert and the Chief Communications Officer of  BeenVerified.com (@BeenVerified). BeenVerified i s a leading source of online background checks and contact information. It helps people discover, understand and use public data in their everyday lives and can provide peace of mind by offering a fast, easy and affordable way to do background checks on potential dates. BeenVerified allows individuals to find more information about people, phone numbers, email addresses,  and property records.Robert Siciliano  (@RobertSiciliano) is a #1 Best-Selling Author and CEO of  Safr.Me.  Safr.Me is funny  but serious about teaching you and your audience fraud prevention and personal security. Robert is a United States Coast Guard Auxiliary Flotilla Staff Officer of the U.S. Department of Homeland Security whose motto is Semper Paratus (Always Ready). His programs are cutting edge, easily digestible and provide best practices to keep you, your clients and employees safe and secure. Your audience will walk away as experts in identity theft prevention, online reputation management, online privac y and data security.Steve Weisman  is a lawyer, college professor at Bentley University and author.  He is one of the country’s leading experts in identity theft.  His most recent book is “Identity Theft Alert.”  He also writes the blog  Scamicide.com  (@Scamicide)  where he provides daily updated information about the latest scams and identity theft schemes.

Tuesdays with Morrie and the Last Lecture - 2593 Words

Paper #3: Tuesday’s With Morrie amp; The Last Lecture In Tuesday’s With Morrie, the book really gives you a different perspective on life. It teaches you how thinking positively can really shift your attitude. It also shows how much we should appreciate life and how we need to live each day to our fullest potential. At the end of the day to know that we’ve done our best. To summarize the three main ideas from this book can be illustrated with Morrie’s quotes. These quotes summarized are Live Life, Trust Others and Do Good. Live life; â€Å"Once you learn how to die, you learn how to live†. (pg 53) This is such a powerful thought because the one limiting factor in our lives is fear. We have fear every day, fear of disappointing others, fear of†¦show more content†¦You know what grief is. And the only thing you can say, All right, I have experienced that emotion. I recognize that emotion. Now I need to detach from that emotion for a moment. (pg 72) Another important thread in the book is the topic of death. Everybody knows theyre going to die, Morrie said, but nobody believes it. If we did, we would do things differently. He later added Do what the Buddhists do. Every day, have a little bird on your shoulder that asks, is today the day? Am I ready? Am I doing all I need to do? Am I being the person I want to be? He hammers home the point by saying learn how to die, and you learn how to live. (pg 62-73) Tuesdays with Morrie has given me the priceless gift of a fuller life. It challenged the way I experience emotions, it gave me the strength to cry and introduced me the endless gifts found in books. Most important it caused me to enjoy and find meaning in the daily ride of life as much as possible. These quotes from the book Tuesdays with Morrie are just a small portion of the pure greatness of the book. There are many spots that teach great lessons and really make you think. I suggest that if you haven’t picked up the book or read it to do it today. Keep an open mind and try to take some of these lessons to heart. If only we can learn to live everyday to the fullest, have full trust that things will be ok and devote yourself fully to passions or bettering those around you, and then we can really

The Negative Effects of Advertising - 1810 Words

Alexandra Wesson Professor Myslinsky English 111 - 027 10 April 2011 Unethical Advertising Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and†¦show more content†¦Unquestionably, if there were no such thing as advertising we would see a great deal of improvement in the attitudes and beliefs of the American people. We are constantly being bombarded with unhealthy information. In this age, we are driven by technology. The internet, television, and media r un our lives to an extent. We are constantly seeing some sort of advertisement, whether on a billboard or otherwise. People want the image that is expressed in advertisements, and more often than not, the image portrayed is not practical. In the article, â€Å"A Mighty Image† by Cameron Johnson, he informs us that â€Å"The image creates an allure, that is, an attractive association of the thing†¦with a set of ideas. That set of ideas can be entirely divorced from reality, entirely separate from the needs of everyday life† (180). If there was no advertising it would allow the public to see other things about the world they would have never noticed otherwise. More attention would be placed upon the arts and literature if ads were not constantly in our faces. This would counteract everything we are learning and beginning to believe about the media and advertising. If advertising was outlawed we could thrive. Companies would have to find some other source of funding for television programs, magazines, etc. We would be forced to think for ourselves, for a change. Getting rid of advertisingShow MoreRelatedThe Negative Effects Of Advertising1545 Words   |  7 Pagesfor Americans. Advertising convinces people to buy their products by using a multitude of manipulative ideas: targeting inferiorities, tearing apart confidence and self-image, misrepresenting the benefits of a product, and most importantly, creating materialistic ideals. As Stephen Leacock said â€Å"Advertising: the science of arresting the human intelligence long enough to get money from it.† The materialistic, self-demeaning, and misleading ways of today’s society is why advertising has a profoundlyRead MoreNegative Effects Of Advertising804 Words   |  4 PagesFirstly, advertisements have negative impacts on young people. Media has played a major role in influencing people’s perception of the differences between male and female expectations. For e xample, sex appeal in advertising can have negative effects on youth’s self-esteem, body image and can brainwash their young minds to purchase the company’s products. Advertisements have always used sex appeal to gain attention and persuade people to buy that certain product. The media creates an unrealistic bodyRead MoreNegative Effects Of Advertising On Society713 Words   |  3 Pagesadvertisements, but not many people stop to think of the effects of such exposure. Consumer’s lack of regard for the information thrown at them is a gateway for shady corporations to poison innocent minds. Society has an unknown poison- advertisement. Massive corporations get away with influencing the minds of unsuspecting masses by merely stating that advertisements from their company simply inform the public. Advertising can have both positive and negative effects on society, such as providing information toRead MoreNegative Effects of Sex in Advertising1151 Words   |  5 P agesSex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service. The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has its negative effects likeRead MoreNegative Effects Of Sexism In Advertising898 Words   |  4 PagesLarge corporations will do what it takes to sell their products. Sex sells and has for a long time there for businesses exploit this while negative stereo types are associated with women. This may not seem like an issue for some however the sexism people see in advertisements find their way into the status quo. Young children even educated adults absorb the information they see in advertisements and deem what they represent appropriate and then reproduce it essentially dehumanizing women. VintageRead MoreNegative Effects Of Advertising On Children1261 Words    |  6 Pagesvulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is due to advertising unhealthy foodsRead MoreEffects of Advertising on Positive and Negative2297 Words   |  10 Pagescover the role of advertising in society in New Zealand. I will introduce what is advertising, what type of advertising use often in New Zealand with diagram to explain. What is process of change for advertising. There are positive and negative points of advertising, which means effects of advertising for people and organization in society. And describe detail for the positive and negative. Advertising must be two sides of the argument. It was a commercial measure of advertising, we cannot introduceRead MoreThe Negative Effects Of Advertising And Its Effects On Society885 Words   |  4 Pagesadvertisements all over the world in a public medium within a minute. Producers use advertisement to sale their products. Society are using advertis as the use of communication and get a lot of informations from them. According to the writer â€Å" ...advertising, like any form of mass communication, can be a force for both good and bad. .† There are different types of advertisement, some of these affect peoples life and some of improve people’s of life. Although some believe advertisements can beRead MoreNegative Long term Effects of Advertising1475 Words   |  6 PagesSaussure (Sauss ure 1974; Culler 1976; Gordon 1990). From the 1030s onwards, it was developed by, among other, C.S. Pierce, who was seeking the understanding of non-language sign systems (Peirce 1958). (O’Shaughnessy and Stadler, 2012:132) Modern advertising teaches us to consume, not the product, but its sign. What the product stands for is of more importance than what it is. A commodity sign is only complete when we take the sign for what it signifies. The advert, on a denotative level is an imageRead MoreDoes Advertising Has Negative Effect on Teenagers?832 Words   |  4 PagesDoes advertising has negative effect on teenagers? In the simplest sense the word â€Å"advertising† means â€Å"drawing attention to something† or notifying or informing somebody of something(Dyer 1982).These days, advertising could be found everywhere, no matter you are watching television, surfing the internet or even travelling on public transports. These producers aimed at selling more of their products through advertising without consider the kind of messages they have sent out to the consumers, especially

Sociology Investigation Free Essays

The Sociological Investigation ~ These notes are taken and adapted from Macionis, John J. (2012). Sociology (14th Edition). We will write a custom essay sample on Sociology Investigation or any similar topic only for you Order Now Boston: Pearson Education Inc. There are two basic requirements for sociological investigation: Know how to apply the sociological perspective or paradigms or what C. Wright Mills termed as the â€Å"sociological imagination. † Be curious and ready to ask questions about the world around you. There are three ways to do Sociology. These three ways are considered as research orientations: A. Positivist Sociology Positivist sociology studies society by systematically observing social behaviour. Also known as scientific sociology. It includes introducing terms like independent variable, dependent variables, correlation, spurious correlation, control, replication, measurement, cause and effect, as well as operationalizing a variable1. Positivist sociology requires that researcher carefully operationalize variables and ensuring that measurement is both reliable and valid. It observes how variables are related and tries to establish cause-and-effect relationships. It sees an objective reality â€Å"out there. † Favours quantitative data (e. g. data in numbers; data from surveys). Positivist sociology is well-suited to research in a laboratory. It demands that researchers be objective2 and suspend their personal values and biases as they conduct research. There are at least FOUR limitations to scientific / positivist sociology. Positivist sociology is loosely linked to the structural-functional approach / paradigm / perspective. B. Critical Sociology Critical sociology uses research to bring about social change. It asks moral and political questions. It focuses on inequality. Specifying exactly what is to be measured before assigning a value to a variable (Macionis: 2012, p. 50). Personal neutrality in conducting research (Macionis: 2012, p. 50) It rejects the principle of objectivity, claiming that ALL researches are political. Critical sociology corresponds to the social-conflict approach / paradigm / perspective. C. Interpretive Sociology Interpretive sociology focuses on the meanings that people attach to their behaviour. It sees reality as constructed by people in the course of their everyday lives. It favours qualitative data (e. g. data acquired through interviews). It is well-suited to research in a natural setting. Interpretive sociology is related to the symbolic-interaction approach / paradigm / perspective. Gender and Research Gender3, involving both researcher and subjects, can affect research in five ways: Androcentricity (literally, â€Å"focus on the male†) Overgeneralising Gender blindness Double standards Interference Research Ethics Researchers must consider and do the following things when conducting research: Protect the privacy of subjects / respondents. Obtain the informed consent of subjects / respondents. Indicate all sources of funding. Submit research to an institutional review board to ensure it does NOT violate ethical standards. There are global dimensions to research ethics. Before beginning research in another country, an investigator must become familiar enough with that society to understand what people there are likely to regard as a violation of privacy or a source of personal danger. Research and the Hawthorne Effect Researchers need to be aware that subjects’ or respondents’ behaviour may change simply because they are getting special attention, as one classic experiment revealed. Refer to Elton Mayo’s investigation into worker productivity in a factory in Hawthorne, near Chicago. 3 The personal traits and social positions that members of a society attach to being female or male (Macionis: 2012, p. 50). The term Hawthorne Effect is defined as a change in a subject’s behaviour caused simply by the awareness that s/he is being studied. Methods: Strategies for Doing Sociological Research There are the basic FOUR methods: A. Experiment This research method allows researchers to study cause-and-effect relationships between two or more variables in a controlled setting. Researchers conduct an experiment to test a hypothesis, a statement of a possible relationship between two (or more variables). This research method collects mostly quantitative data. Example of an experiment: Philip Zimbardo’s â€Å"Stanford County Prison. † o Advantages Provides the greatest opportunity to specify cause-and-effect relationships. Replication of research is relatively / quite easy. Limitations Laboratory settings have an artificial quality to it. Unless the lab environment is carefully controlled, results may be biased too. B. Survey and/or Interview This research method uses questionnaires or interviews to gather subjects’ / respondents’ responses to a series of questions. Surveys usually yield or produce descriptive findings, painting a picture of people’s views on some issues. This research method collects mostly qualitative data. Example of a survey: Lois Benjamin’s research on the effects of racism on African American men and women. She chose to interview subjects / respondents rather than distribute a questionnaire. o Advantages Sampling, using questionnaires, allows researchers to conduct surveys of large populations or a large number of people. Interviews provide in-depth responses. o Limitations Questionnaires must be carefully prepared so that the questions and instructions are clear and not confusing. Questionnaires may yield low response / return rate from the target respondents. Interviews are expensive and time-consuming. C. Participant observation Through participant observation, researchers join with people in a social setting for an extended period of time. Researchers also play two roles, as a participant (overt role) and as an observer (covert role). This method allows researchers an â€Å"inside look† at a social setting. This research method is also called fieldwork. Since researchers are not attempting to test a specific hypothesis, their research is exploratory and descriptive. This participant observation research method collects qualitative data. Example of participant observation: William Foote Whyte’s â€Å"Street Corner Society. o Advantages It allows for the study of â€Å"natural† behaviour. Usually inexpensive. o Limitations Time-consuming. Replication of research is difficult. Researcher must balance role of participant and observer. D. Existing or Secondary sources Researchers analyse existing sources, data which had been collected by others. This research method is also called library research or archive research. By using existing or secondary sources, especially the widely available data by government agencies, researchers can save time and money. Existing sources are the basis of historical research. Example of using existing sources: E. Digby Baltzell’s award-winning study â€Å"Puritan Boston and Quaker Philadelphia. † How could it be, Baltzell wondered, during a chance visit to Bowdein College in Maine, USA, that this small college had graduated more famous people in a single year than his own, much bigger University of Pennsylvania had graduated in its entire history? o Advantages Saves time, money and effort of data collection. Makes historical research possible. o Limitations Researcher has no control over possible biases in data. Data may only partially fit current research needs. How to cite Sociology Investigation, Essay examples

Write a guided literary analysis/commentary on the opening of “Rebecca” free essay sample

This whimsical extract is taken from the novel â€Å"Rebecca† by Daphne du Maurier written in the mid 1930’s. An unknown narrator opens the story, which is continually written in the 1st person narrative voice. The narrator takes us on a journey as she explores in ghostlike form though the grounds of Manderley where we discover the intentions behind her visit. Imagery and the continued use of certain themes help to establish significant questions about the plot of the novel such as â€Å"What is the nature of this mysterious Manderley? †, and more, importantly, â€Å"what happened to it that makes the narrator dream about it repeatedly? † The opening line of the extract automatically creates an intriguing tone through the use of the adverb â€Å"again† and the fact that this line is written in iambic hexamator enforces the idea of the setting being mystically alive. The starkness of the sentence â€Å"Last night I dreamt I went to Manderley again. † suggests the certain theme of nostalgia, almost as if the narrator would return to Manderley if she could but is prevented by some larger force. The use of supernatural ideas is something that Du Maurier uses readily throughout the extract, such as the line â€Å"like all dreamers, I was possessed of a sudden with supernatural powers and passed like a spirit through the barrier before me† portraying a ghostly atmosphere as she is previously â€Å"barred† from entering, but in her dreamy state she has no obstacles. The narrator’s pensive state is interpreted through the choice of sentence structure, where long and complex sentences create the desired mood and slow the rhythm of the chapter down. As the narrator proceeds further in to the grounds of Manderley we learn the extent of her memories, â€Å"As I advanced I was aware that a change had come upon it; it was narrow and un kept, not the drive that we had known† the first person, plural pronoun â€Å"we† demonstrates that she was not alone and her immediate awareness that something is not quite right shows how in-depth and detailed her memories are. There is a strong theme of nature in the extract and this is through the imagery that describes the narrator immersed in the â€Å"jungle growth† that is â€Å"Manderley’s† garden. The nature described is seen as overpowering and somewhat ugly, â€Å"Nature†¦. In her stealthy, insidious way had encroached upon the drive with long, tenacious fingers† here the use of personifying nature creeping in creates the idea that the garden is alive and the verb â€Å"encroached† dismisses what we usually perceive nature to be; beautiful and indulgent but instead debris has accumulated in the absence. Time is recreated in the more beautiful, but haunting, descriptions of how nature has taken over the grounds, which indicates a passage of time, â€Å"I did not recognise, squat oaks and tortured elms that straggled cheek by jowl with the beeches† the metaphoric language here gives the garden a monstrous image as each plant is viciously fighting others for a place to inhabit. This concept develops further with â€Å"the trees had thrown out low branches, making an impediment to progress; the gnarled roots looked like skeleton claws, Scattered here† the adjectives â€Å"gnarled† and â€Å"scattered† and â€Å"skeleton† which have connotations of neglect and eeriness. The simile â€Å"roots like skeleton claws† suggests the feeling of death that the garden holds. At one point, the take-over of the plants is likened to an army, â€Å"now marching in unison with the ivy†¦ nettles were everywhere, the vanguard of the army† creating an image of the unstoppable force of nature. In juxtaposition to this the tone completely changes to â€Å"the soft grass where the daffodils had blown† one of peace and tranquillity when the narrator comes in to contact with the house. The opening line of this paragraph â€Å"There was Manderley, our Manderley, secretive and silent as it had always been. † relates back to other points in the extract where she reminisces over memories of the house. The personal pronoun â€Å"our† again shows her feeling of ownership and belonging to the house. The sibilance created in â€Å"secretive and silent† develops the idea that Du Maurier has carefully chosen words that reciprocate the dreamy and relaxed mood. As the tone changes even the decay of the surroundings cannot overwhelm entirely the beauty that is the house. The perfect symmetry of the metaphor â€Å" a jewel in the hollow of a hand† shows how preciously she views this haven. However the tone continues to change as we are transported back with hideous imagery â€Å"a host of nameless shurbs, poor, bastard things a lilac a mated with a copper beach† and â€Å"there was another plant too, some half-breed from the woods† the semantic field of plants and flowers hasn’t created an image of beauty but one where the inhabitants are violently raping the garden. The tone changes once more as the dreamer views the house as living and breathing as it had before â€Å"Moonlight can play odd tricks upon a fancy, even upon a dreamer’s fancy†¦I could swear that the house was not an empty shell but lived and breathed as it had lived before† the metaphoric language creates an image of the moonlight casting shadows on the house as the â€Å"empty shell is personified making the narrator believe that people may be living inside. This shows the dreamers desire to have things as they once were. However this illusion of serenity and memories is shattered and the reality of a â€Å"desolate shell† emerges. The narrator describes The house was a sepulchre, our fear and suffering lay buried in the ruins, there would be no resurrection. A negative atmosphere is created and we as readers begin to become curious about what has happened In the house as she indicates that there is no possibility of return in the declarative utterance â€Å"there would be no resurrection. † As the extract ends, the concluding sentence â€Å"We would not talk of Manderley, I would not tell my dream, For Manderley was ours no longer, Manderley was no more† shows that the narrator’s obsessive preoccupation with Manderley in her dreams is longer the same in real life. She has learnt to let go of the past as she visited one last time. I think this extract is successful in the way in which we as readers are transported through the imagery and sense of mystery, to a place where the story unfolds events that contribute to the loss of Manderley and we watch the narrator grow in character as she finally lets go of her beloved Manderley. As the extract unravels the dream like state persists, memories surface and linger, and we are not yet sure where the story is taking us†¦but one thing is for sure we are drawn into the idea of Manderley.